The Benefits of Outdoor Signage

When you want your business to stand out, it’s hard to beat outdoor signage. Every day customers are bombarded with so much advertising and information that most people tune it out. But physical signage is a little different. Because signs often include useful information and help us judge whether or not we want to interact with a business, outdoor signage remains effective. A study by the market research firm Nielsen found that signs still stand out to customers, with more than 55% of people reporting that they’re highly engaged by eye-catching signage. But the benefits don’t stop there! We’ve put together a list of the top four benefits of investing in high-quality outdoor signage for your business.

1. Signage Helps Customers Find You

There are thousands of people out there right now who are interested in what your business has to offer. Like any other business, you’re relying on the strength of your marketing to help you find those people and turn them into customers. Outdoor signage plays a big role in that process. The last thing you want is to have people specifically coming to visit your business, only to get turned around and discouraged when they can’t find your store.


Outdoor signage can be customised to suit your business, location and customers. That means your signs will stand out to the right people at the right time, helping customers find your location easily.

2. Create an Impression on Passersby

Some of your customers will know all about you before they even walk in the door. Maybe they’ve seen your marketing online, or heard about you from a friend, and they’re coming in specifically to see what all the fuss is about.

But, for people who don’t know anything about you, striking outdoor signage is an excellent tool for catching their attention. Businesses like cafes, restaurants and retail shops all rely on foot traffic to help them grow. Well designed outdoor signage can do just that. In fact, business signage has been shown to be highly effective at building brand awareness, with an InfoTrends report finding that digital signs increased brand awareness by up to 47.7%. Simply having visible signage means you’re more likely to attract passersby and stand out in their minds for longer.

3. Establish and Reinforce Your Branding

There’s no shortage of marketing methods available to businesses. Physical signage continues to be one of the most effective tools because it’s an excellent way to communicate your brand to your customers. Outdoor signage might be a simple concept, but it can be customised to suit your branding perfectly. At glance, customers will be able to tell who you are and what you do. Plus, well-designed, well-maintained signage stands out, and it lets people know that your brand takes pride in what it does. There’s no better way to communicate your branding, products and business’ personality than with eye-catching outdoor signs.

4. Outdoor Signage is Cost-Effective Marketing

Possibly the biggest advantage of outdoor signage is the role it plays in your overall marketing strategy. The signs you use to mark your store are always there. They’re a permanent marketing tool that’s always visible to potential customers, even when you’re having the day off. The best part is that your outdoor signage is a one-off expense! If you’re running online ads then you know it’s easy to reach your customers, but you also know you have to pay for every single view or interaction you get. 

High quality outdoor signage can last for decades. That means you pay for it once and it continues to attract eyes and new customers for years to come. Compared to other types of marketing, outdoor signage is incredibly cost-effective over the life of the signs.

Need High Quality Outdoor Business Signage? Contact Signs Brisbane Today!

Outdoor signs are a brilliant way to capture attention and tell your customers more about who you are and what you do. Modern signage options from Signs Brisbane are built from high quality materials that can withstand Brisbane’s sun and storms, so they look great for longer. We offer a comprehensive range of outdoor signage solutions, including illuminated signs, window signs and digital signage trailers. Whatever sort of signs you need, our team can design, create and install signage that helps your business stand out from the crowd. To find out more about our services and get started with designing outdoor signs for your business, get in touch with us at any time!

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