The Importance of Wayfinder Signage

There are dozens of types of signs that businesses can post, but few are more important than wayfinder signage. Vehicle signage, branded reception signs and striking storefront designs all have a huge impact on your branding and customers. But those signs won’t help if your visitors can’t find their way around your business. That’s where wayfinder signage comes in! In this article we want to explore the importance of wayfinder signage and how it can help your business thrive.

What is Wayfinder Signage?

Wayfinder signage are some of the most common types of signs. If you look around a bit, you’ll probably be able to wayfinder signs at places like shopping centres, hospitals, restaurants and other large properties. Signs in these places are designed to make the buildings easier to navigate and help visitors find what they’re looking for. Essentially, wayfinder signage is any sign that helps people figure out where they are and where they need to go.

Types of Wayfinder Signage

Wayfinder signage offers up directions and helps customers, visitors and employees navigate spaces. That means wayfinder signs can be anything from reception directories to maps, wall signs and directional travel markers. Generally, wayfinder signs fall under a few different categories:

  • Identifying. These signs let people know they’ve arrived at their destination. Branded reception signs, door plaques and signs that identify which department you’re in are all common examples.

  • Informational. Large properties can be hard to navigate for unfamiliar customers and visitors. Informational signage is posted in places where lots of people can see it. Informational signs show things like your opening hours, the location of bathrooms and amenities, maps of the area and descriptions of tourist landmarks.

  • Directional. Make sure your customers can find their way around with directional signage. These are especially useful in places like shopping centres and hospitals where you can find regular directional signs that point the way to different parts of a building.

  • Regulation. Regulatory signs give out important information quickly and let customers know what to expect. A recent example are the COVID-19, hand washing and mask regulation signs that most shops now have posted. But these signs also include things like danger warnings and non-smoking indicators.

How Wayfinder Signage Helps

You want to give your customers and guests the best experience possible. That means you need to make it easy for them to navigate a property and find the information they need at a glance. Wayfinder signage offers a few key benefits to businesses:

  • Be found easily. It’s important to make sure your customers know where to find you. Whether you’re renting space in a shopping centre or an office that’s tucked away on the 20th storey, wayfinder signage makes it easy for customers to walk through your door.

  • Convey important information. Simple signs and pictographs can convey lots of important information quickly. Keep your customers, visitors and staff informed and safe with informational wayfinder signage.

  • Give directions. Whether it’s coloured lines on the floor or directional signs at hallway junctions, directional signs keep visitors heading in the right direction.

On top of these things, wayfinder signage also frees up your staff to go about their work. It’s not a great use of your receptionist’s time if they’re constantly fielding calls from customers who are struggling to find their way around your offices. By putting information and directions in the right places, you’re helping your business run more smoothly and efficiently.

Make Sure Your Business Can Be Found with Wayfinder Signage from Signs Brisbane!

Giving your customers a smooth and seamless experience is the best way to convince them to come back time and again. Having specialty wayfinder signage designed for your business is a great way of making important information easily accessible to everyone on site. The expert team at Signs Brisbane is ready to tackle projects of all shapes and sizes, and we can design custom wayfinder signage for all retail, healthcare, office and education settings! We offer all types of indoor and outdoor signs, and our team will work closely with you to design signs you’ll love. Speak to us today for more information or if you’d like a quote!

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