How to Use Sports Signage to Grow Your Club

Sports clubs are always on the hunt for new members. The more members you have, the better the competition is!

If you’re struggling to market your club, team or league, sports signage is the answer. It’s a simple and effective way to spread the message amongst your local community.

In this article, we’ll learn how to use sports signage to grow your club, and some of our top tips for creating effective signs.

Why Your Club Needs Sports Signage

Marketing your sports club can be a challenge. But, whether you’re an international team or a local squad, your club can only thrive if you have a steady stream of players and fans!

That’s where sports signage comes in. The right signage can transform your clubhouse into a sporting shrine. Not only does your signage make the club look more professional, it offers a range of benefits:

Signs are eye-catching, which makes them an easy way to advertise your club to potential players and passersby.
Professional signage reinforces your brand identity. That’s especially useful when you’re building a fanbase and growing your league.
Sporting clubs with professional signage are more likely to attract corporate sponsors.
You can build excitement for your club and your next event by installing signs at your clubhouse, at sponsoring businesses and out in the broader community.
Branded signage is the perfect backdrop for all those amateur photographs! If you have players and fans snapping photos for their social media pages, having your signage in the background is a great way to spread your brand.

Sports signage can also be incredibly affordable. If you’re a local team that’s operating on a budget, we can design signage that won’t break the bank.

Tips for Designing Effective Sports Signage

Creating signage is an investment in your sporting club. We’ve got a few tips on how to ensure you get the most value from your new signs:

1. Keep it Simple

Most people read signage at a glance. When you only have someone’s attention for a second or two, it’s important to keep things simple.

When designing sports signs, we prioritise elements like logos, mascots, recognisable colours and team slogans. The goal is to convey lots of information with as few words and symbols as possible.

Think about what you need each sign to convey, and then break it down into its essential components. Are you simply advertising your club to passersby? Your team name and logo is all you need! Do you want to get people excited for your next event? Use large text to tell your fans When, Where and What they can expect.

Don’t worry too much about designing your signs from scratch. Quality signwriters can assist you in the design process to ensure your signage has the intended effect.

2. Use Your Branding

Your branding is the most recognisable part of your club. This includes logos, colours, mascots, team names, slogans and even your uniforms. Each of these elements is closely tied to your club in the mind of fans, so it’s the best way to communicate your message while growing your brand.

The best way to take advantage of your branding is to make sure it appears on every sign. You don’t need to plaster your team name and mascot on absolutely everything. Instead, subtle use of your logo and colours helps people associate the signage with your sporting team.

When used correctly, your branding allows you to convey more information without overloading your signs with excess details.

3. Highlight Your Best Imagery

Do you have fantastic photos of your team in action? These are the perfect backdrop for your signage!

Sports signage is often used to tell a story. And using action photography is one of the best ways to tell people about your club without having to say a word.

Images are also an excellent choice for signage inside your clubhouse. For example, we can use photos from throughout your history to look back at past players and triumphs, and take your members on a journey through time.

4. Leave Room for Your Sponsors

Corporate sponsors play an important role in every level of sport. Whether you’re a little league for kids, or a national team that broadcasts every game, sponsors deserve pride of place on your field.

When designing new signage, make sure you’re leaving room for your sponsors. We often recommend hanging sponsors’ signs inside your clubhouse and around your sporting field or court. These are high visibility areas and they can act as an incentive for attracting new sponsorship deals.

Turn Your Sports Signage Into a Sensation With Signs Brisbane!

Sports signage is one of the most effective ways to market your club and attract new fans. It’s the perfect marketing tool for clubs at every level, and Signs Brisbane can help you make the most of your budget!

Signs Brisbane is a professional signwriter based on the northside of Brisbane. We work with sporting clubs across the region, helping turn our local teams into serious sensations.

We offer an end-to-end service that includes bespoke designs. Our design team can turn your logo, branding and photography into eye-catching building signage that can achieve any marketing goal you have in mind.