Education is one of Australia’s most competitive industries. We have thousands of private and public schools, as well as universities, TAFEs, technical schools and VET providers.
Standing out from the crowd can be tough, but it’s crucial if you want to succeed. That’s why every educational institution needs school signage as part of its marketing strategy!
School signage is a simple and effective way to communicate with students, staff, visitors and potential customers. It allows you to tell a story about who you are and why people should enrol in your school.
In this article, we’ll learn why every school needs professional signage, and how you can make your school signs work even harder.
Why Every School Needs Professional Signage
1. Boost Your Enrolment Numbers
Every school needs a steady influx of new students. That gets tougher every year as the number of schools, universities and VET providers expands.
You need a great marketing strategy if you want to stay ahead of the competition. School signage forms a crucial part of that strategy, and it’s the perfect way to advertise your business within the local community!
Displaying professional signage throughout your campus builds brand awareness. That can be incredibly helpful during enrolment season when you’re hoping to attract new students.
2. Make a Good First Impression
First impressions matter for education businesses. The way your school is presented tells students and prospects what they can expect from your courses.
School signage is an effective way to make your campus feel cohesive and professional. Those two things help to communicate the quality of your resources and training programs, which will further improve enrolment numbers.
3. Strengthen Your School Identity
Every educational institution has a unique identity. It’s the cornerstone of your school community, and it helps to communicate your values to students, staff and visitors.
School signage is an excellent way to display and strengthen your identity markers. It’s perfect for things like branding, colours and logos, but it can also be used to demonstrate your values to the communities you’re a part of.
4. Provide Directions to Students, Staff and Visitors
Directional signage is an incredibly useful tool when you’re running a large campus!
Effective signage tells your students and visitors where they are and where they need to go. Most schools invest in wayfinding signage near gates and other entry points, but you can place these types of signs all over the school.
Adding signage to buildings, pathways, crossroads and entryways ensures your visitors will never get lost on campus.
5. Share Your School’s Story
Schools are often proud of their students and history. Signage is a great way to showcase these stories and encourage your current cohort to get involved!
Signage like wall and window signs are a large-format way to tell people about who you are. These signs can be filled with images, text descriptions, logos, branding and much more.
This type of signage is also an excellent way to display awards and trophies. It shows pride in your campus and students, which further builds a sense of community.
6. Meet Regulatory Requirements
Your school and the facilities you control must meet certain regulatory requirements. For example, signs must be used to mark accessible bathrooms, exits, evacuation points and more.
Your signwriter can help you meet these compliance requirements. As part of the signage design process, we can assess your legal obligations, and fabricate signs that ensure your campus is safe and accessible.
Turn Your Sports Signage Into a Sensation With Signs Brisbane!
Sports signage is one of the most effective ways to market your club and attract new fans. It’s the perfect marketing tool for clubs at every level, and Signs Brisbane can help you make the most of your budget!
Signs Brisbane is a professional signwriter based on the northside of Brisbane. We work with sporting clubs across the region, helping turn our local teams into serious sensations.
We offer an end-to-end service that includes bespoke designs. Our design team can turn your logo, branding and photography into eye-catching signs that can achieve any marketing goal you have in mind.
Contact us to learn more about our sports signage solutions, or make an appointment to start designing your signs today!