Signage is one of the main ways businesses can stand out and be noticed by the customers they’re trying to find. A beautiful sign is not only attractive, it projects a sense of competence and reliability that helps people see the value of your business at a glance. But not all signage needs to be large or fixed in place.
Large-scale banners may look impressive, however, they lack the flexibility of smaller and more portable options. To see how promotional signs can fit into your business, we’re going to look at the benefits of portable signage and how you can use it to make a splash.
Reusability
Portable signs do exactly what they say on the tin: they’re portable. Compared to bulky and expensive fixed signs, portable signage is perfect for repeat usage, especially in businesses that move around.
Portable signage simply offers more bang for your buck when you need signs that can travel with you and be reused for new deals, new locations and attract new customers. And, being a far smaller investment than permanent and large-scale signage, portable signs are often affordable enough for businesses to own several different options.
Do you need different signs to showcase your breakfast, dinner and lunch menus? Or signs that highlight how to find your food truck at a regular location? Promotional signs are the perfect fit.
Easy to Place in Visible Spots
This might go without saying, but the biggest benefit of promotional signage is the ability to place them where it will have the greatest impact. If you run a brick-and-mortar store this could be as simple as placing an A-frame sign out by the footpath where passersby are likely to see it.
Or, if you run a business like a food truck, you can set up shop and then find places for your signs that direct people back to your counter. Both of these examples are also a fantastic opportunity to take your best deals right to high visibility spots.
When you are running a sale or offering specialty items, portable signs can be used to make the offer and ensure it gets seen by your customers.
Stand Out From the Surrounding Businesses
Standing out amongst the crowd can be difficult, especially for businesses that operate in places like shopping centres where competition is stiff. Good window signs are all the more important when you are trying to attract customers who have other options at their fingertips.
Store signs are a great start, but a promotional sign can help tell the story of who you are and what you do, enticing customers to visit your business instead of your competitors. Options ranging from standard A-frame signs to LED signs are a simple and cost-effective way for businesses to be seen without the need for permanent installations.
Customisation Options
Updating large, static signs is a major investment. You wouldn’t want to be changing your reception signage every other week to reflect your latest offers. Promotional signs are the perfect canvas for businesses that want the ability to regularly customise and update their signage.
Promotional signs are available in a range of sizes and are suitable for everything from simple vinyl posters to LED lights, videos, and surfaces like chalkboards that are easy to change at a moment’s notice. Investing in a good portable sign is one of the best ways for businesses to gain access to an eye-catching sign that can be kept up to date without breaking the bank.
Ready to Design Portable Signs for Your Business? Contact Signs Brisbane Today!
Promotional signs are one of the most useful tools in your advertising bag, and the team at Signs Brisbane can design and produce the solutions you need. As part of our process, we’ll work alongside your business to design and deliver signage that meets your exact requirements.
We work with a wide range of materials and finishes and can accommodate everything from portable A-frame signs through to outdoor banners. Get in touch with us today to make an appointment or to find out more about our signage options.